One of the big decisions you have to make as an email marketer is deciding WHO your email will come from. You have a few choices. You can choose to send it from “your company.” You can choose to send it from “The _____ Team.” Or… You can send it from a real, living and…

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A couple of years ago, I started to get targeted for ads to take a wine quiz. The hook of the ad was something like: Two MIT grads created a quiz that matches you with your favorite wines. That’s my paraphrased version of it. Anyway… After seeing the ad a few times, I finally took…

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