One of the big decisions you have to make as an email marketer is deciding WHO your email will come from. You have a few choices. You can choose to send it from “your company.” You can choose to send it from “The _____ Team.” Or… You can send it from a real, living and…

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Last week, we dove into Bright Cellar’s incredible email marketing strategy. Today, we’re going to dive a few levels deeper. This email marketing breakdown is kind of a doozy. I promise your mind will be blown and you will forever see the world of email marketing different by the time we’re done here. Pandora doesn’t…

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A couple of years ago, I started to get targeted for ads to take a wine quiz. The hook of the ad was something like: Two MIT grads created a quiz that matches you with your favorite wines. That’s my paraphrased version of it. Anyway… After seeing the ad a few times, I finally took…

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